Jacksonian Democracy Essay - 1936 Words

Jacksonian Democracy The United States of America was founded by its people, for its people in the pursuit of life, liberty and happiness, by attempting to provide freedom and equality. The way of life back when the government set down its foundation was quite different than it is now. Some things were just considered natural law and were left out of law making and the Constitution because they were morally accepted as right and wrong. For instance, I highly doubt that the government would have allowed Nazi party privileges to exist under freedom of speech. The idea of My rights end where yours begin states that an individual has freedom until the freedom interferes with the rights given to another. To create and maintain a†¦show more content†¦The five roles are: social justice, economic intervention in the economy, government as a moral force and political socialization. The application of these roles is necessary to the quality of democracy because they attempt to increase social justice, improve economic efficiency, encourage morality and socialize citizens to accept obligations appropriate to their roles in the existing society.(GodwinWahlke 23) By attempting to accomplish these goals, things like discrimination, public opinion and self-interest are d iscouraged by the promotion of a common morality. Government as a moral force, in a way, works with social justice in that it sets the foundation of which social justice attempts to achieve. Standards, set by the people and implied by the government, should promote and be built around natural law. Lockes theory of natural law produces natural rights, providing the right to life, liberty, property, and equality before the law. (GodwinWahlke 48) These rights encourage an equal chance in life for freedom and property/wealth. To protect society and individuals from discrimination by preserving equal rights, social justice attempts to provide an enjoyable life and an opportunity for equality, whether it be social or economic. This role of the government is needed to provide a gateway for the less fortunate and struggling people of America to haveShow MoreRelatedJacksonian Democracy1151 Words   |  5 PagesTopic: Jacksonian Democrats viewed themselves as the guardians of the United States Constitution, political democracy, individual liberty, and equality of economic opportunity. In light of the following documents and your knowledge of the 1820s and 1830s, to what extent do you agree with the Jacksonians view of themselves? Andrew Jackson began a whole new era in American history. Amongst his greatest accomplishments were evoking the common man to be interested in government and tailoringRead MoreThe Age Of Jackson And Jacksonian Democracy1140 Words   |  5 PagesA. The usual labels The Age of Jackson and Jacksonian Democracy analyze Andrew Jackson with the age in which he lived and with the improvement of political democracy. This esteem may amplify his importance, but it also endorses the important truth that Jackson extremely contributed to building the American nation and its politics. Just as contemporaneous artists so regularly characterized him astride his horse overlooking the battlefield, Jackson bestride some of the key streams of nineteenth-centuryRead More Jacksonian Democracy Essay987 Words   |  4 Pages Jacksonian Democracy nbsp;nbsp;nbsp;nbsp;nbsp;Jacksonian (Democracy, Society, etc.) is a term used to describe reform during the time of Andrew Jackson’s Presidency. Specifically Jacksonian Democracy refers to â€Å"the general extension of democracy that characterized U.S. politics from 1824 to 1828.† Jacksonian Democracy and its support came primarily from the lower classes as a rebellion of sorts apposing the aristocracy. Even though it stressed equality, it was pro-slavery and anti-IndianRead MoreJacksonian Democracy Dbq Essay1060 Words   |  5 PagesJacksonian Democrats help create a more democratic America and because of this, believed themselves to be many things, real and fictional. In most cases they perceived themselves as defenders of equal economic opportunity, even though they sometimes put their own interests before those of the people. They also thought of themselves as guardians of political democracy, while at the same time using class differences to their advantage and emotionalized speeches, lacking real intellectual merit, toRead More AP HISTORY-Jacksonian Democracy Essay676 Words   |  3 PagesDBQ: Jacksonian Democracy Jacksonian democracy was created during the antebellum America. The Jackson democrats made an attempt to grant power to the lower classes while decreasing the influence of the rich and potent. The Jacksonian democrats viewed themselves as saviors of the common people and ruled by the means of a powerful executive branch who attempted to destroy aristocracy in America. In reality, they were typically very wealthy, they disregarded the capability of the federal governmentRead MoreJeffersonian And Jacksonian Democracy1574 Words   |  7 PagesJeffersonian and Jacksonian Democracy both have roots dating back to the Era of Good Feelings, when James Monroe created a golden climate of liberalism and national unity. As a result of the War of 1812, Monroe spoke of his policies and beliefs and in 1817, peace, liberty, prosperity, and progress flourished throughout the nation (Garraty 200). The Era of Good Feelings came to an end because of the â€Å"corrupt bargain† in 1824. The transi tion from Jeffersonian to Jacksonian Democracy involved scandalousRead MoreEssay on Jacksonian Democracy1049 Words   |  5 PagesJacksonian Democracy   Ã‚  Ã‚  Ã‚  Ã‚  Andrew Jackson began a whole new era in American history. Amongst his greatest accomplishments were evoking the common man to be interested in government and tailoring democracy to satisfy the same common man’s needs. Of course, Jackson could not go about making such radical changes without supporters, but that never surfaced as a problem. Jacksonian Democrats, as they came to be called, were great in number during the 1820’s and 1830’s. They advocated all of theRead MoreJeffersonian Republicanism vs. Jacksonian Democracy1441 Words   |  6 Pagesand independent farmer, who by no stretch of the imagine had the capabilities to serve in government. The Jacksonian Democracies image of the common man expanded from farmers to include laborers, planters, and mechanics. Jackson saw these people as the true representatives of the Government, and thus its true servers. The image of the common man for each the Jeffersonians and the Jacksonians differed in the fundamental principle of the true chosen class, and its real role in Government. AlthoughRead MoreAndrew Jackson Vs. Jacksonian Democracy1142 Words   |  5 Pagescareer of Andrew Jackson and the concept of â€Å"Jacksonian Democracy.† and other source materials. I will compare and contract Thomas Jefferson and Andrew Jackson. They both being influential political figures in two very different eras. Each formed their own democracy that helped shape the way we think about American government. Consequently, they had their differences, yet they also had their similarities. From many viewpoints between the two democracies will be analyzed in political, economic, socialRead MoreJacksonian Democracy Dbq Essay1198 Words   |  5 PagesKathy Dai M. Galvin AP USH Period 1 Jacksonian Democracy DBQ The Jacksonian democracy of the 1820s-1830s is often associated with an expansion of the political influence, economic opportunities, and social equality available to â€Å"the common man,† a concept of the masses which President Andrew Jackson and his newly founded Democratic party came to represent. The new administration certainly saw gains for the majority; namely, public participation in government increased to unprecedented

Special Education And The United States - 1345 Words

Special Education in the United States came about in 1975. Before the establishment of classes, children with disabilities were sent to institutions. These children were kept strictly away from those children with disabilities. They were isolated, but then slowly started to collaborate with one another over the years. Every child now in the United states has a right to a free and public education regardless what their needs or services may be and in a restrictive environment if needed. According to the National Education Association, (2015) over the past 10 years, the number of students enrolled in special education has risen about 30 percent. Today we see more and more children being referred for Special Education. The school district must figure out the best program to fit the needs of each child and start the referral process. The United States Education Process can be an extremely lengthy process for both parents and teachers. The first step to special education is the initial referral process. The referral is a written letter that requests an evaluation to be done on the individual child. The referral must be in writing done by either the child s parents or a school district official who may be the school Principal. You can ask for a school professional to assist you in writing this referral. Once the referral is made the parent will receive a Notice of Referral in the mail. You will have to sign consent for an Initial Evaluation and thisShow MoreRelatedPersonal Narrative Of A Teacher1131 Words   |  5 Pageshelped me become a better educator from working with children with special needs and behavior challenges. I also had the privilege of working with childcare facility that has a lot funds and support. So as a teacher I was available to be creative and try new things with the children. It all started with a girl I will call Lucy. Lucy was a school age 2nd grade in my previous employed after school program. Lucy was a child with special needs she also had down syndrome. She tugs at my heart string forRead MoreThe Purpose Of The Study Was To Examine The Quality Of1200 Words   |  5 PagesThe purpose of the study was to examine the quality of the literacy environment in inclusive early childhood special education (ECSE) classroom. There was two focuses in the study. The first, was to describe the quality of the literacy environment in terms of the structure and instruction. This includes book materials, print and writing materials. The other focus was to examine the interrelationship among teacher and classroom factors and quality of the structural literacy of the literacy environmentRead More Inclusive Education Essay3477 Words   |  14 PagesWhat is inclusive education? Inclusive education is concerned with the education and accommodation of ALL children in society, regardless of their physical, intellectual, social, or linguistic deficits. Inclusion should also include children from disadvantaged groups, of all races and cultures as well as the gifted and the disabled (UNESCO, 2003). Inclusion tries to reduce exclusion within the education system by tackling, responding to and meeting the different needs of all learners (Booth, 1996)Read MoreInclusion For Children With Disabilities1947 Words   |  8 Pagesperspective, inclusion refers to the idea of placing students with disabilities in general education classes or other school activities (Hallahan, Kauffman, Pullen, 2015). Early childhood education has been trying to incorporate inclusion in numerous ways, along with all other education. Integrated classrooms are very popular and has changed education drastically. Just like everything, inclusion in education has its flaws, but no the less, is m aking progress. Historical Background of Inclusion TheRead MoreInclusion For Students With Disabilities And Benefits For The Students Essay1987 Words   |  8 Pagesoutweigh the concerns. Inclusion in the Classroom Introduction Inclusion is very important in early childhood education. The definition of an inclusion classroom defined by Sue Watson (2016) is, â€Å"Settings where students with disabilities and typically developing students share a classroom and teacher.† Every student deserves to have the same education as one another and deserves to be in a mainstreamed classroom instead of isolated in a classroom for children with disabilities orRead MoreFederal Law That Mandates Special Education For Children With Disabilities972 Words   |  4 PagesIn 1975, congress enacted the Education for All Handicapped Children Act (Kritzer, 2012, p. 53), which was later renamed the Individuals with Disabilities Education Act (IDEA). The Individuals with Disabilities Education Act is a federal law that mandates special education for children with disabilities. IDEA requires public schools to provide students with disabilities a Free Appropriate Public Education (FAPE) in the least restrictive environment (LRE). LRE requires school districts to educateRead MoreSpecial Educations History1426 Words   |  6 Pageschildren have the right to an education, regardless of disability. However, children with disabilities have not always had that right provided to them. Research and knowledge-based evidence throughout the last century has greatly changed educators’ opinions and positions on special education. A key point that will be discussed in this essay is the enactment of the Individuals with Disabilities Act (IDEA), as well as current and future challenges of special education. The initial creation and developmentRead MoreThen and Now: the Changing Paradigms of Special Education Assessments1637 Words   |  7 PagesRunning head: SPECIAL EDUCATION ASSESSMENT Then and Now: The Changing Paradigms of Special Education Assessments Michelle Walker Grand Canyon University: September 12, 2012 Then and Now: The Changing Paradigms of Special Education Assessments All school aged children who are currently enrolled among the many school districts and systems ranging from, ages 3 to 21, have been provided with an enormous opportunity to have rights, which ensure these children to receive a FreeRead MoreSpecial Education in the US and Denmark1488 Words   |  6 PagesThe human right to have access to education is an international concern for people with disabilities. Countries have evolved from desegregation and separation to inclusive educational systems where students with disabilities. Denmark was one of the first countries for inclusion in school systems and special education within the regular school system has existed for 99 years, and special teacher training has a 66-year history (Egelund, 2000). The United States government has passed laws to includeRead MoreFunding For Special Education Program1544 Words   |  7 PagesFunding for special education students is, and historically, has always been, a complicated issue. Most people bel ieve the federal government funds special education in the United States. â€Å"Understanding Special Education Funding† (2009), states that, on average, most states estimate that the federal government provides less than 15% of the money needed to fund special education services. This, in turn, leaves local school systems responsible for funding the remaining portion of special education services

Special Education And The United States - 1345 Words

Special Education in the United States came about in 1975. Before the establishment of classes, children with disabilities were sent to institutions. These children were kept strictly away from those children with disabilities. They were isolated, but then slowly started to collaborate with one another over the years. Every child now in the United states has a right to a free and public education regardless what their needs or services may be and in a restrictive environment if needed. According to the National Education Association, (2015) over the past 10 years, the number of students enrolled in special education has risen about 30 percent. Today we see more and more children being referred for Special Education. The school district must figure out the best program to fit the needs of each child and start the referral process. The United States Education Process can be an extremely lengthy process for both parents and teachers. The first step to special education is the initial referral process. The referral is a written letter that requests an evaluation to be done on the individual child. The referral must be in writing done by either the child s parents or a school district official who may be the school Principal. You can ask for a school professional to assist you in writing this referral. Once the referral is made the parent will receive a Notice of Referral in the mail. You will have to sign consent for an Initial Evaluation and thisShow MoreRelatedPersonal Narrative Of A Teacher1131 Words   |  5 Pageshelped me become a better educator from working with children with special needs and behavior challenges. I also had the privilege of working with childcare facility that has a lot funds and support. So as a teacher I was available to be creative and try new things with the children. It all started with a girl I will call Lucy. Lucy was a school age 2nd grade in my previous employed after school program. Lucy was a child with special needs she also had down syndrome. She tugs at my heart string forRead MoreThe Purpose Of The Study Was To Examine The Quality Of1200 Words   |  5 PagesThe purpose of the study was to examine the quality of the literacy environment in inclusive early childhood special education (ECSE) classroom. There was two focuses in the study. The first, was to describe the quality of the literacy environment in terms of the structure and instruction. This includes book materials, print and writing materials. The other focus was to examine the interrelationship among teacher and classroom factors and quality of the structural literacy of the literacy environmentRead More Inclusive Education Essay3477 Words   |  14 PagesWhat is inclusive education? Inclusive education is concerned with the education and accommodation of ALL children in society, regardless of their physical, intellectual, social, or linguistic deficits. Inclusion should also include children from disadvantaged groups, of all races and cultures as well as the gifted and the disabled (UNESCO, 2003). Inclusion tries to reduce exclusion within the education system by tackling, responding to and meeting the different needs of all learners (Booth, 1996)Read MoreInclusion For Children With Disabilities1947 Words   |  8 Pagesperspective, inclusion refers to the idea of placing students with disabilities in general education classes or other school activities (Hallahan, Kauffman, Pullen, 2015). Early childhood education has been trying to incorporate inclusion in numerous ways, along with all other education. Integrated classrooms are very popular and has changed education drastically. Just like everything, inclusion in education has its flaws, but no the less, is m aking progress. Historical Background of Inclusion TheRead MoreInclusion For Students With Disabilities And Benefits For The Students Essay1987 Words   |  8 Pagesoutweigh the concerns. Inclusion in the Classroom Introduction Inclusion is very important in early childhood education. The definition of an inclusion classroom defined by Sue Watson (2016) is, â€Å"Settings where students with disabilities and typically developing students share a classroom and teacher.† Every student deserves to have the same education as one another and deserves to be in a mainstreamed classroom instead of isolated in a classroom for children with disabilities orRead MoreFederal Law That Mandates Special Education For Children With Disabilities972 Words   |  4 PagesIn 1975, congress enacted the Education for All Handicapped Children Act (Kritzer, 2012, p. 53), which was later renamed the Individuals with Disabilities Education Act (IDEA). The Individuals with Disabilities Education Act is a federal law that mandates special education for children with disabilities. IDEA requires public schools to provide students with disabilities a Free Appropriate Public Education (FAPE) in the least restrictive environment (LRE). LRE requires school districts to educateRead MoreSpecial Educations History1426 Words   |  6 Pageschildren have the right to an education, regardless of disability. However, children with disabilities have not always had that right provided to them. Research and knowledge-based evidence throughout the last century has greatly changed educators’ opinions and positions on special education. A key point that will be discussed in this essay is the enactment of the Individuals with Disabilities Act (IDEA), as well as current and future challenges of special education. The initial creation and developmentRead MoreThen and Now: the Changing Paradigms of Special Education Assessments1637 Words   |  7 PagesRunning head: SPECIAL EDUCATION ASSESSMENT Then and Now: The Changing Paradigms of Special Education Assessments Michelle Walker Grand Canyon University: September 12, 2012 Then and Now: The Changing Paradigms of Special Education Assessments All school aged children who are currently enrolled among the many school districts and systems ranging from, ages 3 to 21, have been provided with an enormous opportunity to have rights, which ensure these children to receive a FreeRead MoreSpecial Education in the US and Denmark1488 Words   |  6 PagesThe human right to have access to education is an international concern for people with disabilities. Countries have evolved from desegregation and separation to inclusive educational systems where students with disabilities. Denmark was one of the first countries for inclusion in school systems and special education within the regular school system has existed for 99 years, and special teacher training has a 66-year history (Egelund, 2000). The United States government has passed laws to includeRead MoreFunding For Special Education Program1544 Words   |  7 PagesFunding for special education students is, and historically, has always been, a complicated issue. Most people bel ieve the federal government funds special education in the United States. â€Å"Understanding Special Education Funding† (2009), states that, on average, most states estimate that the federal government provides less than 15% of the money needed to fund special education services. This, in turn, leaves local school systems responsible for funding the remaining portion of special education services

Special Education And The United States - 1345 Words

Special Education in the United States came about in 1975. Before the establishment of classes, children with disabilities were sent to institutions. These children were kept strictly away from those children with disabilities. They were isolated, but then slowly started to collaborate with one another over the years. Every child now in the United states has a right to a free and public education regardless what their needs or services may be and in a restrictive environment if needed. According to the National Education Association, (2015) over the past 10 years, the number of students enrolled in special education has risen about 30 percent. Today we see more and more children being referred for Special Education. The school district must figure out the best program to fit the needs of each child and start the referral process. The United States Education Process can be an extremely lengthy process for both parents and teachers. The first step to special education is the initial referral process. The referral is a written letter that requests an evaluation to be done on the individual child. The referral must be in writing done by either the child s parents or a school district official who may be the school Principal. You can ask for a school professional to assist you in writing this referral. Once the referral is made the parent will receive a Notice of Referral in the mail. You will have to sign consent for an Initial Evaluation and thisShow MoreRelatedPersonal Narrative Of A Teacher1131 Words   |  5 Pageshelped me become a better educator from working with children with special needs and behavior challenges. I also had the privilege of working with childcare facility that has a lot funds and support. So as a teacher I was available to be creative and try new things with the children. It all started with a girl I will call Lucy. Lucy was a school age 2nd grade in my previous employed after school program. Lucy was a child with special needs she also had down syndrome. She tugs at my heart string forRead MoreThe Purpose Of The Study Was To Examine The Quality Of1200 Words   |  5 PagesThe purpose of the study was to examine the quality of the literacy environment in inclusive early childhood special education (ECSE) classroom. There was two focuses in the study. The first, was to describe the quality of the literacy environment in terms of the structure and instruction. This includes book materials, print and writing materials. The other focus was to examine the interrelationship among teacher and classroom factors and quality of the structural literacy of the literacy environmentRead More Inclusive Education Essay3477 Words   |  14 PagesWhat is inclusive education? Inclusive education is concerned with the education and accommodation of ALL children in society, regardless of their physical, intellectual, social, or linguistic deficits. Inclusion should also include children from disadvantaged groups, of all races and cultures as well as the gifted and the disabled (UNESCO, 2003). Inclusion tries to reduce exclusion within the education system by tackling, responding to and meeting the different needs of all learners (Booth, 1996)Read MoreInclusion For Children With Disabilities1947 Words   |  8 Pagesperspective, inclusion refers to the idea of placing students with disabilities in general education classes or other school activities (Hallahan, Kauffman, Pullen, 2015). Early childhood education has been trying to incorporate inclusion in numerous ways, along with all other education. Integrated classrooms are very popular and has changed education drastically. Just like everything, inclusion in education has its flaws, but no the less, is m aking progress. Historical Background of Inclusion TheRead MoreInclusion For Students With Disabilities And Benefits For The Students Essay1987 Words   |  8 Pagesoutweigh the concerns. Inclusion in the Classroom Introduction Inclusion is very important in early childhood education. The definition of an inclusion classroom defined by Sue Watson (2016) is, â€Å"Settings where students with disabilities and typically developing students share a classroom and teacher.† Every student deserves to have the same education as one another and deserves to be in a mainstreamed classroom instead of isolated in a classroom for children with disabilities orRead MoreFederal Law That Mandates Special Education For Children With Disabilities972 Words   |  4 PagesIn 1975, congress enacted the Education for All Handicapped Children Act (Kritzer, 2012, p. 53), which was later renamed the Individuals with Disabilities Education Act (IDEA). The Individuals with Disabilities Education Act is a federal law that mandates special education for children with disabilities. IDEA requires public schools to provide students with disabilities a Free Appropriate Public Education (FAPE) in the least restrictive environment (LRE). LRE requires school districts to educateRead MoreSpecial Educations History1426 Words   |  6 Pageschildren have the right to an education, regardless of disability. However, children with disabilities have not always had that right provided to them. Research and knowledge-based evidence throughout the last century has greatly changed educators’ opinions and positions on special education. A key point that will be discussed in this essay is the enactment of the Individuals with Disabilities Act (IDEA), as well as current and future challenges of special education. The initial creation and developmentRead MoreThen and Now: the Changing Paradigms of Special Education Assessments1637 Words   |  7 PagesRunning head: SPECIAL EDUCATION ASSESSMENT Then and Now: The Changing Paradigms of Special Education Assessments Michelle Walker Grand Canyon University: September 12, 2012 Then and Now: The Changing Paradigms of Special Education Assessments All school aged children who are currently enrolled among the many school districts and systems ranging from, ages 3 to 21, have been provided with an enormous opportunity to have rights, which ensure these children to receive a FreeRead MoreSpecial Education in the US and Denmark1488 Words   |  6 PagesThe human right to have access to education is an international concern for people with disabilities. Countries have evolved from desegregation and separation to inclusive educational systems where students with disabilities. Denmark was one of the first countries for inclusion in school systems and special education within the regular school system has existed for 99 years, and special teacher training has a 66-year history (Egelund, 2000). The United States government has passed laws to includeRead MoreFunding For Special Education Program1544 Words   |  7 PagesFunding for special education students is, and historically, has always been, a complicated issue. Most people bel ieve the federal government funds special education in the United States. â€Å"Understanding Special Education Funding† (2009), states that, on average, most states estimate that the federal government provides less than 15% of the money needed to fund special education services. This, in turn, leaves local school systems responsible for funding the remaining portion of special education services

Dr. Pepper Snapple Group Inc. Free Essays

Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Inhoud Introduction. We will write a custom essay sample on Dr. Pepper Snapple Group Inc. or any similar topic only for you Order Now 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex, but all started when Jean Jacob Schweppe invented the world’s very first carbonated mineral water in 1783. A young pharmacist, Charles Alderton from Waco, Texas made Dr Pepper in 1885. It was only sold in the pharmacy where Alderton worked. In 1970 in the New York -region health food store owners invented a new apple soda, Snapple. The Unadulterated Food Corporation owned Snapple and later it becomes Snapple Beverage Corp. Within the years companies were growing and ownerships have been changed and Dr Pepper Snapple Group Inc. has formed from different beverage companies. Today Dr Pepper Snapple Group Inc. is one of the most known and largest non-alcoholic beverage producers in the U. S. Dr Pepper Snapple Group Inc. is in both the flavoured carbonated and the non-carbonated soft drink businesses. The most known brands are Dr Pepper, 7UP, AW and Canada Dry. In 2007 Dr Pepper Snapple had an 18, 8 % share of the U. S. carbonated soft drink market segment. Dr Pepper Snapple was the only big non-alcoholic beverage company without its own energy drink in 2008. Basically Dr Pepper Snapple Group Inc. was struggling with a problem whether it should produce its own energy beverage or not. The main issue was would the launch of a new energy beverage be profitable and a wise investment for the future? Moreover, how can the new energy drink compete with other huge brands? There are several difficulties and elements to evaluate before entering the energy beverage market, such as the market itself, competitors, consumer behaviour and marketing. Analysis The Market The energy beverage market is one of the fastest growing and most innovative segments of the current beverage market. Red Bull, Monster Energy, Rockstar and hundreds of similar positioned brands had estimated sales of 6. billion dollars in 2006. From 2001 till 2006 the annual growth rate of the energy beverage market was 42. 5%. However, analysts are now projecting an average annual growth rate of 10. 5% from 2007 till 2010. This, we conclude, is due to market maturity, increased price and increased competition. In addition, one should also note that consumers in this market only choose up to 1. 4 different brand s, which tells us the market is very loyal to existing brands. If a brand can build and maintain a sufficient customer base, they will benefit from loyal recurring buyers. The difficult part however is getting these loyal customers. Due to the above mentioned conditions, we find it a viable statement to describe the energy beverage market as profitable but tough. The market can be segmented through three main attributes; demographic, geographic and psychographic. As for demographic, the most profitable customers are male between the age of 12 and 34. However, we can’t say anything towards the income level, race and ethnicity of the consumers due to lack of information. We further believe that energy beverages are mostly onsumed in urban and suburban areas. If we in turn look at regions, we can state that the main consumption of energy beverages takes place along the west and east coast of the US. Psychographic segmentation shows us that the main parts of the market, the greatest consumers of energy beverages, are gamers, students and athletes. These groups of people look for an energy boost, to improve mental alertness, as refreshment and for th e taste. Competitors The main competitor in the energy beverage market is Red Bull. The brand was introduced in 1997 and was the pioneer of its time. Red Bull has a high brand awareness due to its massive advertising efforts. For example: Red Bull Stratos  was a  space diving  project involving  Austrian  skydiver  Felix Baumgartner. Baumgartner broke the  sound barrier  on his descent,  thus becoming the first human to do so without any form of engine power. Eight million people viewed the Red Bull Stratos project live and hundreds of millions of people heard about it via every kind of media creating a massive publicity flow towards Red Bull. Currently Red Bull is the market leader, however, due to high prices and the increased competition Red Bull is losing market share and sales. Hansen Natural Corporation (HNC) is another strong competitor. They produce and manufacture a wide variety of non-alcoholic beverages in the U. S. However they are known for their energy drink: Monster, which we see as one of the most promising new energy drink brands. Recently HNC have benefited from distribution agreements. For example: Anheuser-Busch wholesalers distributed the brand to retailers in different territories in the US in 2007. They also distribute to on-premise retailers. This includes bars, nightclubs and restaurants in territories selected by Hansen Natural Cooperation. Furthermore, Monster Energy focuses on a specific age group. They focus on gamers, Extreme Sports enthusiasts and the hip-hip crowd. This enables them a huge market, mostly with the gaming community. The last prominent competitor is Rockstar Inc. Rockstar was introduced in 2001 and is distributed by the Coca-Cola Company. Rockstar, alike Monster, focuses its efforts on the gaming and extreme sports community. As of 2008 Rockstar holds a 14% market share in the US and thus, it must be considered to be a competitor. Customer behaviour The heavy user of energy beverages can be described as male between the ages of 12 and 34. According to statistics, the average American would consume about 4. 32 litre of energy drink a month. The beverages are primarily consumed in the late afternoon and early in the morning. Most frequently, consumption takes place at home, in the car and at work/school. We can also state that convenience stores and supermarkets are the most dominant off-premises retail channel for energy beverages. The major reasons for the use of energy beverages are the need of an energy boost, for improving mental alertness, as refreshment and for taste. As previously stated, customers are loyal towards their brand though we still believe people will be willing to try a new product if it seems interesting and appealing enough. If the potential buyer is then satisfied with the product, through for example interesting brand, product fits their needs, is user-friendly and easy to access, loyal customers can be attained. Marketing Mix – The 4Ps Product The product is an energy drink which tastes good and gives a boost and refreshment to its users. The main ingredients which give the boost and taste are caffeine, guarana and taurine. Probably stevia could be used as a sweetener; because it differs from competitors sweeteners. The product should be suitable for men who are 12-34 years old. The package should be convenient, for example a bottle with a screw cap since no other brand has such packaging. Also the size of the package is very important, since the 8. 3-ounze is the most popular but 16-ounze size represents 50 % sales in convenience stores. Place Dr Pepper Snapple Group Inc. bottling and distribution system supplies both off-premise and on- premise retailers, but off-premise retailers are more potential and efficient to the new energy beverage. Off-premise retailers contain massive part of the whole energy beverage sales. Price 2, 00$ per single-serve package is the normal retail price in the energy beverage industry regardless of package size. Promotion In order to launch the new energy beverage, introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does, but by using efficient channels the new energy drink can still reach potential customers. Recommendation Target Market When Dr Pepper Snapple Group Inc. decides to introduce a new energy beverage on the market we recommend them to focus on male consumers between the age of 12 and 34. These consumers are, according to the statistics, the most profitable. They consume about 4. 32 litres of energy drink a month. The main consumers in this target market would be gamers, students and athletes. Furthermore, we recommend that Dr Pepper Snapple Group Inc. should focus on consumers that consume their energy beverage at home. We believe it is now very difficult to get a stronghold in on-premises as they are very loyal towards Red Bull and Monster energy drinks and therefore advise to focus on off-premises for selling the energy beverage. Product Line and Positioning When it comes down to the product line of Dr Pepper Snapple Group Inc. nergy beverages, we recommend they should firstly offer one flavour of energy beverage. This flavour can come both in a regular and sugar-free version. Furthermore, we recommend they should introduce a single-serve aluminium bottle shape with a resealable screw cap. By introducing this bottle we believe Dr Pepper Snapple Group Inc. can diversify from its competitors as they all have aluminium cans that upon opening can’t be closed. Furthermore, these bottles s hould be offered as a single serve to the consumers and with a 8-ounce content. We recommend that the brand should firstly get a stronghold onto the energy beverage market before offering multipacks and maybe even bigger sized bottles to its consumers. This also includes for introducing different kinds of energy beverages. These can be introduced onto the market when they have a build a strong and loyal brand. The current brands offer its consumers â€Å"Energy† and â€Å"Mental Alertness† as benefits for drinking their energy beverages. As a competitive advantage Dr Pepper Snapple Group Inc. could offer an increased amount of caffeine, herbs and B vitamins per 8-ounce servings. Marketing Advertisements and Promotion In order to launch the new energy beverage, an introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does but by using efficient channels the new energy drink can reach the potential customers. We recommend the use of social media like Facebook and Twitter. Dr Pepper Snapple Group Inc. has a free way to communicate with their potential consumers via social media. They have the opportunity to start contest and create a loyal group of followers. Furthermore, we recommend Dr Pepper Snapple Group Inc. to sponsor events to gain higher brand recognition. Moreover, the bottle is an interesting way of getting the attention by having contest if they buy the bottle they can win tickets to a certain event which they could sponsor. Pricing When it comes down to pricing we recommend to be in the $2. 00 range. This price is offered by most of its competitors and is a price consumers are willing to pay for an energy beverage. However, we also think there is a possibility to have discounts or: â€Å"buy three bottles get one free† pricing to get the attention of the consumer. We also recommend tosee if an agreement can be made with large retailers such as Walmart to offer value packs at lower prices, this of course when the brand is settled in the market. In the end we believe that if Dr Pepper Snapple Group Inc. follows these recommendations here above they have will have an energy beverage that can compete in the current energy beverage market and be one of the main competitors due to its diversified product- and price offering. References Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. ——————————————– [ 1 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 2 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 3 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. [ 4 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. How to cite Dr. Pepper Snapple Group Inc., Essay examples