Dr. Pepper Snapple Group Inc. Free Essays

Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Inhoud Introduction. We will write a custom essay sample on Dr. Pepper Snapple Group Inc. or any similar topic only for you Order Now 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex, but all started when Jean Jacob Schweppe invented the world’s very first carbonated mineral water in 1783. A young pharmacist, Charles Alderton from Waco, Texas made Dr Pepper in 1885. It was only sold in the pharmacy where Alderton worked. In 1970 in the New York -region health food store owners invented a new apple soda, Snapple. The Unadulterated Food Corporation owned Snapple and later it becomes Snapple Beverage Corp. Within the years companies were growing and ownerships have been changed and Dr Pepper Snapple Group Inc. has formed from different beverage companies. Today Dr Pepper Snapple Group Inc. is one of the most known and largest non-alcoholic beverage producers in the U. S. Dr Pepper Snapple Group Inc. is in both the flavoured carbonated and the non-carbonated soft drink businesses. The most known brands are Dr Pepper, 7UP, AW and Canada Dry. In 2007 Dr Pepper Snapple had an 18, 8 % share of the U. S. carbonated soft drink market segment. Dr Pepper Snapple was the only big non-alcoholic beverage company without its own energy drink in 2008. Basically Dr Pepper Snapple Group Inc. was struggling with a problem whether it should produce its own energy beverage or not. The main issue was would the launch of a new energy beverage be profitable and a wise investment for the future? Moreover, how can the new energy drink compete with other huge brands? There are several difficulties and elements to evaluate before entering the energy beverage market, such as the market itself, competitors, consumer behaviour and marketing. Analysis The Market The energy beverage market is one of the fastest growing and most innovative segments of the current beverage market. Red Bull, Monster Energy, Rockstar and hundreds of similar positioned brands had estimated sales of 6. billion dollars in 2006. From 2001 till 2006 the annual growth rate of the energy beverage market was 42. 5%. However, analysts are now projecting an average annual growth rate of 10. 5% from 2007 till 2010. This, we conclude, is due to market maturity, increased price and increased competition. In addition, one should also note that consumers in this market only choose up to 1. 4 different brand s, which tells us the market is very loyal to existing brands. If a brand can build and maintain a sufficient customer base, they will benefit from loyal recurring buyers. The difficult part however is getting these loyal customers. Due to the above mentioned conditions, we find it a viable statement to describe the energy beverage market as profitable but tough. The market can be segmented through three main attributes; demographic, geographic and psychographic. As for demographic, the most profitable customers are male between the age of 12 and 34. However, we can’t say anything towards the income level, race and ethnicity of the consumers due to lack of information. We further believe that energy beverages are mostly onsumed in urban and suburban areas. If we in turn look at regions, we can state that the main consumption of energy beverages takes place along the west and east coast of the US. Psychographic segmentation shows us that the main parts of the market, the greatest consumers of energy beverages, are gamers, students and athletes. These groups of people look for an energy boost, to improve mental alertness, as refreshment and for th e taste. Competitors The main competitor in the energy beverage market is Red Bull. The brand was introduced in 1997 and was the pioneer of its time. Red Bull has a high brand awareness due to its massive advertising efforts. For example: Red Bull Stratos  was a  space diving  project involving  Austrian  skydiver  Felix Baumgartner. Baumgartner broke the  sound barrier  on his descent,  thus becoming the first human to do so without any form of engine power. Eight million people viewed the Red Bull Stratos project live and hundreds of millions of people heard about it via every kind of media creating a massive publicity flow towards Red Bull. Currently Red Bull is the market leader, however, due to high prices and the increased competition Red Bull is losing market share and sales. Hansen Natural Corporation (HNC) is another strong competitor. They produce and manufacture a wide variety of non-alcoholic beverages in the U. S. However they are known for their energy drink: Monster, which we see as one of the most promising new energy drink brands. Recently HNC have benefited from distribution agreements. For example: Anheuser-Busch wholesalers distributed the brand to retailers in different territories in the US in 2007. They also distribute to on-premise retailers. This includes bars, nightclubs and restaurants in territories selected by Hansen Natural Cooperation. Furthermore, Monster Energy focuses on a specific age group. They focus on gamers, Extreme Sports enthusiasts and the hip-hip crowd. This enables them a huge market, mostly with the gaming community. The last prominent competitor is Rockstar Inc. Rockstar was introduced in 2001 and is distributed by the Coca-Cola Company. Rockstar, alike Monster, focuses its efforts on the gaming and extreme sports community. As of 2008 Rockstar holds a 14% market share in the US and thus, it must be considered to be a competitor. Customer behaviour The heavy user of energy beverages can be described as male between the ages of 12 and 34. According to statistics, the average American would consume about 4. 32 litre of energy drink a month. The beverages are primarily consumed in the late afternoon and early in the morning. Most frequently, consumption takes place at home, in the car and at work/school. We can also state that convenience stores and supermarkets are the most dominant off-premises retail channel for energy beverages. The major reasons for the use of energy beverages are the need of an energy boost, for improving mental alertness, as refreshment and for taste. As previously stated, customers are loyal towards their brand though we still believe people will be willing to try a new product if it seems interesting and appealing enough. If the potential buyer is then satisfied with the product, through for example interesting brand, product fits their needs, is user-friendly and easy to access, loyal customers can be attained. Marketing Mix – The 4Ps Product The product is an energy drink which tastes good and gives a boost and refreshment to its users. The main ingredients which give the boost and taste are caffeine, guarana and taurine. Probably stevia could be used as a sweetener; because it differs from competitors sweeteners. The product should be suitable for men who are 12-34 years old. The package should be convenient, for example a bottle with a screw cap since no other brand has such packaging. Also the size of the package is very important, since the 8. 3-ounze is the most popular but 16-ounze size represents 50 % sales in convenience stores. Place Dr Pepper Snapple Group Inc. bottling and distribution system supplies both off-premise and on- premise retailers, but off-premise retailers are more potential and efficient to the new energy beverage. Off-premise retailers contain massive part of the whole energy beverage sales. Price 2, 00$ per single-serve package is the normal retail price in the energy beverage industry regardless of package size. Promotion In order to launch the new energy beverage, introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does, but by using efficient channels the new energy drink can still reach potential customers. Recommendation Target Market When Dr Pepper Snapple Group Inc. decides to introduce a new energy beverage on the market we recommend them to focus on male consumers between the age of 12 and 34. These consumers are, according to the statistics, the most profitable. They consume about 4. 32 litres of energy drink a month. The main consumers in this target market would be gamers, students and athletes. Furthermore, we recommend that Dr Pepper Snapple Group Inc. should focus on consumers that consume their energy beverage at home. We believe it is now very difficult to get a stronghold in on-premises as they are very loyal towards Red Bull and Monster energy drinks and therefore advise to focus on off-premises for selling the energy beverage. Product Line and Positioning When it comes down to the product line of Dr Pepper Snapple Group Inc. nergy beverages, we recommend they should firstly offer one flavour of energy beverage. This flavour can come both in a regular and sugar-free version. Furthermore, we recommend they should introduce a single-serve aluminium bottle shape with a resealable screw cap. By introducing this bottle we believe Dr Pepper Snapple Group Inc. can diversify from its competitors as they all have aluminium cans that upon opening can’t be closed. Furthermore, these bottles s hould be offered as a single serve to the consumers and with a 8-ounce content. We recommend that the brand should firstly get a stronghold onto the energy beverage market before offering multipacks and maybe even bigger sized bottles to its consumers. This also includes for introducing different kinds of energy beverages. These can be introduced onto the market when they have a build a strong and loyal brand. The current brands offer its consumers â€Å"Energy† and â€Å"Mental Alertness† as benefits for drinking their energy beverages. As a competitive advantage Dr Pepper Snapple Group Inc. could offer an increased amount of caffeine, herbs and B vitamins per 8-ounce servings. Marketing Advertisements and Promotion In order to launch the new energy beverage, an introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does but by using efficient channels the new energy drink can reach the potential customers. We recommend the use of social media like Facebook and Twitter. Dr Pepper Snapple Group Inc. has a free way to communicate with their potential consumers via social media. They have the opportunity to start contest and create a loyal group of followers. Furthermore, we recommend Dr Pepper Snapple Group Inc. to sponsor events to gain higher brand recognition. Moreover, the bottle is an interesting way of getting the attention by having contest if they buy the bottle they can win tickets to a certain event which they could sponsor. Pricing When it comes down to pricing we recommend to be in the $2. 00 range. This price is offered by most of its competitors and is a price consumers are willing to pay for an energy beverage. However, we also think there is a possibility to have discounts or: â€Å"buy three bottles get one free† pricing to get the attention of the consumer. We also recommend tosee if an agreement can be made with large retailers such as Walmart to offer value packs at lower prices, this of course when the brand is settled in the market. In the end we believe that if Dr Pepper Snapple Group Inc. follows these recommendations here above they have will have an energy beverage that can compete in the current energy beverage market and be one of the main competitors due to its diversified product- and price offering. References Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. ——————————————– [ 1 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 2 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 3 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. [ 4 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. How to cite Dr. Pepper Snapple Group Inc., Essay examples

Unilevers Business Strategies

About Unilever (in general) Unilever is a multinational company. It manufactures and sells consumer products. The company was founded in 1930s, and has grown tremendously since it launched its operations.Advertising We will write a custom essay sample on Unilever’s Business Strategies specifically for you for only $16.05 $11/page Learn More Despite the competition and business challenges it experiences, Unilever’s business strategies have favoured its growth. The Company is dual-listed in London (UK) and Rotterdam (Netherlands). Annually, the company registers considerable revenues despite the huge operational costs it incurs. For instance, it registered â‚ ¬46.467 billion gross revenue in 2011. Due to the growing demands for its products, the figure increases annually. Unilever’s managerial techniques have embraced ethical provisions. The company supports various charity organisations. This constitutes one of its Corporate Social Responsibilities (CSR); staged to â€Å"give back† to the community. Since Unilever operates in numerous countries with diverse cultural provisions, the company has established, ratified, and embraced dynamism so as to remain competitive, spirited, and relevant in the market. The major competitors of Unilever incorporate Nestlà © and Procter Gamble among other local producers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unilever (Saudi Arabia) Unilever operates in Saudi Arabia under taut â€Å"Shariah† laws. The Saudi Arabian market is large and affluent following the economic prowess of the country. Clients have been categorised into various market segments for easy promotional strategies. The racial and religious differences in this region are considerable. They have affected the growth of some companies remarkably. Nevertheless, Unilever has managed to survive in the Saudi Arabian market regardless of the mentioned challenges. The aspects and influences of the Islamic religion matter in this area. As a multinational corporation, the management of Unilever is centralised. Most of its operational directives emerge from headquarters. However, such directives are modified to fit the Saudi Arabian market. Evidently, the company sells various products in the Saudi Arabian marketplace. This includes the consumer goods mentioned before. Unilever products are well-known throughout Saudi Arabia. Company Objectives Unilever has set various business objectives so as to remain relevant and competitive in the market. The fact that it deals in the consumer products demands considerable business objectives. Firstly, the company endeavours to produce quality products that will satisfy the market demands. Additionally, it strives to augment its production capacities to counter the continuously growing market opportunities.Advertising We will write a custom essay sample on Unilever’s Business Strategies specifically for you for only $16.05 $11/page Learn More Unilever also endures to expand its market presence by opening up its branches in numerous countries and enhancing its production capabilities as indicated earlier. It has equally enacted viable CSR programmes to ensure that it ‘gives back’ to the society, conserves the environment, and embraces sustainable development. Another objective is to embrace modern Research Development techniques that will allow the company to emerge with novel products. This will enhance its customer services and market saturation. Similarly, Unilever endeavours to operate beyond the cultural and territorial barriers. Company Strategy Unilever’s business strategies are evident. Firstly, the company has managed to embrace technology in its operations and production techniques. This has enhanced the company’s productivity, profitability, and cust omer services. Another strategy is to enact viable business policies that will favour its territorial operations and market penetration. The company produces distinctive consumer products with exceptional qualities so as to outdo its competitors. Additionally, its business prospects are visionary and strategic. It has managed to embrace various business cultures depending on its region of operation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is quite critical. Precisely, Unilever enjoys various competitive advantages in the business realms. It has the capacity to attain its business prospects. This essay on Unilever’s Business Strategies was written and submitted by user Lauren O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Home Place Essays

The Home Place Essays The Home Place Paper The Home Place Paper The Home Place The story ‘’The Home Place’’ by Guy Vanderhaeghe is about a relationship between a father and a son. Throughout the story, the readers see and understand the reason behind Gil and Ronald broken relationship. In this story, the author implies that when a father puts is love for is land before his son, their relation will suffer. Vanderheaghe explains his theme with the help of the characters traits, the setting and conflicts. The author develop the character of Gil as a father who love is land, is dominant and cold. During the story, Vanderheaghe demonstrates many times how much Gil adore is land and how important it is to him, for example: † To Gil it had all been beautiful. It was all he had ever wanted, to possess that place and those sights†(15). Gil is also a man who likes to be in control. He wants things to go his way even if it not is responsibility anymore. At one point in the story, Gil even interfere in his son life when he 2 tell him: ’’‘’No divorce, Ronald,† he repeatd. †No divorce. Don’t let that bitch break up the home place†Ã¢â‚¬ (16). Ronald relationship with is father is awful because his father is not only dominant with him but he is also really cold toward him. The best example of this coldness would be at the end when Gil says to Ronald: ‘’You’ve got no right to look down on me,’’(17). Vanderhaeghe use of conflict emphasises the problem between Gil and Ronald. In the story, the readers quickly understand that two of the major conflicts are between Gil and his son. To start off, Gil is a shame of his son because he never accepted his choice. To Gil everything his son is doing is wrong. Even when he got married Gil speculation was ‘’that is son married only to get his hands on land’’(14). The other main conflict in ‘’The Home Place’’ would be about the land because Ronald is not taking care of his father land, the way Gil would like. When Ronald says to his father that he would ‘’open a pit and peddle gravel to the Departement of highways by the yard’’(16) instead of using the land to grow wheat and carrots, Gil is disgust with his son’s idea. During the story, readers can see Ronald’s internal conflict. He feels like he is not important to his father and that he 3 will always come second to the land. That’s probably one of the reason why †All spring Ronald fired his huge, gasoline-laced bonfires of scrub oak and poplar’’(16). Destroying the land is the only way Ronald can use to get even with his father for making him feel that way. The details that Vanderhaeghe uses to describe the setting demonstrate the love that Gil has for his land. This story takes place mainly on the family land. The Home place is special to Gil â€Å"Situated in a valley’’ (14) and ‘’down by the river’’ (14). The home place also have a beautiful land that ‘’consisted of the original quarter Gil’s father had homesteaded, the pre-emption, and another 320 acres picked up cheap from a Finnish immigrant’’ (14). The farm is everything Gil ever wanted and a day away from all the beautiful sights the farm has to offer made Gil restless. Another important part of the setting is the broken fences Gil wanted to repair because ‘’the wires were rotten with rush’’ (17) and ‘’They were a disgrace’’ (14). The fact that Gil wants to repair the fences so badly makes the readers understand how attach he is to the land and how important the image of the farm is. Even dough the land is no longer his, he still wants to be proud of the land he gives to his son. In conclusion, the author made it clear that Gil would have given up anything for his land. He never had a relationship with it son, Ronald, because he was too preoccupied with the home place to give him any attention. Gil is also someone who needs to be in charge but Ronald still want against his wishes when he got married and started to destroy the land. Ronald’s father never had any respect for is son and that’s one of the reason why they were so many conflict between the two of them.

19 Top Scholarships for High School Seniors

19 Top Scholarships for High School Seniors SAT / ACT Prep Online Guides and Tips Aside from grants and loans, private scholarships are some of the best ways to help fund your college education. There are thousands of scholarships out there for high school seniors, all with different eligibility requirements, deadlines, and award amounts, so it's definitely worth your time to do some research. Senior year is prime crunch time when it comes to your college scholarship search. If you’re just starting the search process and need a little help getting off on the right foot, you’ve come to the right place. I’ve compiled a list of some of the best college scholarships for high school seniors based on availability and award amounts. These scholarships are generally flexible (so you’ll be able to use them at any accredited college you attend), and they also don’t have any geographical restrictions (so you’re eligible to apply no matter where you live in the US). The list is broken down into four sub-lists: scholarship competitions, merit-based scholarships, need-based scholarships, and specialty awards. Don't forget to check out the end of the article for strategies on getting the most scholarship money possible! All scholarships are competitions- to win the following scholarships, though, you'll have to go head-to-head with other students. Scholarship Competitions The following scholarships are awarded based on performance in some sort of contest. These types of scholarships can be pretty intensive, so give yourself extra time to effectively prepare if you plan on pursuing one of them. Voice of Democracy Scholarship Competition Students compete for this award by writing and recording an audio essay on a patriotic theme. The theme for the 2019-20 contest is "What Makes America Great." The first-place winner gets a grand prize of $30,000 as well as an all-expenses-paid trip to Washington, DC. The program gives out a total of $2.1 million in awards and incentives each year. Eligibility: Students in grades 9-12 Deadline: October 31, 2019 The Fountainhead Essay Contest Students compete for this award by writing an essay on one of three topics related to Ayn Rand's book The Fountainhead. The first-place winner will receive a grand prize of $10,000. Runners-up also receive awards. Each year a total of $22,500 is given out in prize money. Eligibility: Students in grades -12 Deadline: Likely late April, 2020 Atlas Shrugged Essay Contest Students compete for this award by writing an essay on one of three topics related to Ayn Rand's novel Atlas Shrugged. The first-place winner will receive a $25,000 prize. Runners-up also win prizes, and a whopping $40,000 in scholarship money is awarded annually. Eligibility: High school seniors, college students, and graduate students Deadline: September 19, 2019 American Legion National High School Oratorical Contest Are you a good public speaker, or do you just want an excuse to hone your public-speaking skills? Then this competition would be a good fit for you. Students compete for this award by preparing and performing a three- to five-minute oration on some aspect of the US Constitution. You can view this year's topics here. The first-place winner receives $18,000, second place receives $16,000, and third place receives $14,000. There are also smaller awards for state winners. In total, annual award amounts can exceed $138,000. Eligibility: US high school students under 20 years of age Deadline: Varies by state, as contests are arranged by local American Legion departments. Get more information for your state here. Create-a-Greeting Card Scholarship Contest (Gallery Collection Scholarship) This scholarship is pretty unique- and it's great for students with some untapped artistic talents! Students compete for this award by submitting a photo, piece of artwork, or computer graphic to be used on the front of a greeting card. The winner will receive $10,000, and the winner's school will also get $1,000. Eligibility: High school and college students, aged 14 or older Deadline: March 2nd, 2020 To win these scholarships, you have to show that you're tough- or at least that your brain is tough. Scholarships Based on Academic Strength The following scholarships are generally awarded based on students' academic performance in conjunction with a few other factors, such as leadership skills and commitment to community service. As a result, the most competitive applicants will be dedicated, high-achieving students who are also invested in their communities. Coca-Cola Scholars Program Coca-Cola Scholars are judged primarily on their academic performance, extracurricular activities, leadership experience, and community service. This scholarship program is fairly big: 150 awards of $20,000 each are given out every year. You can learn more about the Coca-Cola Scholarship by reading our guide to winning the award. Eligibility: Current US high school seniors who are not children or grandchildren of Coca-Cola employees Deadline: 5pm EST Thursday, October 31, 2019 Burger King Scholars Program Applicants to this scholarship are judged on their GPA, work experience, extracurricular activities, and community service. Award amounts range from those as small as $1,000 to those as large as $50,000. Eligibility: employees and their spouses/partners/children, US high school seniors Deadline: October 15-December 15, 2019 Ronald McDonald House Charities Scholarships For these, award eligibility requirements will vary based on your local Ronald McDonald House Charity chapter. For example, some have ethnic eligibility requirements. Deadlines and award amounts will also vary by location, but some of the bigger national awards can be as large as $100,000! Check out our how-to guide to learn more about getting an RMHC scholarship. Eligibility: High school seniors, but other requirements may apply depending on scholarship Deadline: Varies depending on scholarship but likely January 2020 If your family income isn't enough to cover college expenses, need-based scholarships might be a great option for you. Scholarships Based on Financial Need The following scholarships take financial need into account when choosing award recipients. For many of these programs, though, financial need is just one of many criteria considered. In other words, strong applicants will also be successful students, leaders, or community activists. For most of these applications, you'll likely have to submit documentation about your family income. Horatio Alger Scholarship Award This generous need-based scholarship is geared toward students who have faced and overcome great obstacles. To be considered eligible, your gross adjusted family income must be at or below $55,000. At the national level, there are 106 $25,000 awards; at the state level, there are scholarships for all 50 states plus the District of Columbia of $10,000 each. This one scholarship application will get you considered for many other national, state, and specialized scholarships, which means less work for you and more opportunities for scholarship funding! Eligibility: US high school seniors who plan on getting a bachelor's degree Deadline: October 25, 2019 Jackie Robinson's Foundation Scholarship Program Applicants to this need-based scholarship are judged on theirleadership skills and commitment to community service. To be considered eligible, you must identify as a minority student. As many as 60 new scholarships are awarded annually. The scholarships are four-year awards, and recipients can receive as much as $30,000 over four years. Eligibility: US minority high school seniors who plan on getting a bachelor's degree in the US Deadline: Likely February 2020 Engebretson Foundation Scholarship This need-based scholarship is pretty straightforward: it's awarded to one student each year who demonstrates not only financial need but also impressive academic performance and leadership ability. The annual award winner receives $5,000 per semester of college. Eligibility: High school seniors with financial need who plan to attend a four-year college Deadline: March 1, 2020 (note that applications must be submitted via mail) Jack Kent Cooke Foundation College Scholarship Program In addition to providing funding for college, this scholarship program offers personal advising on selecting a college, navigating the financial aid process, and transitioning from high school to college. Applicants are judged on academic ability and achievement, financial need, persistence, desire to help others, and leadership skills. Awards are given to students each year, and can be as high as $40,000 per academic year. In 2019, 121 students were accepted into the program. Eligibility: High school seniors with financial need who plan to attend a four-year college Deadline: November 13, 2019 Elk's National Foundation Most Valuable Student Competition Applicants to this need-based scholarship are judged on their scholarship and leadership abilities. In total, 500 scholarships are awarded across the country totally $2.44 million, and award amounts (over four years) range from $4,000 to $50,000. Applications must be submitted to the Elk Lodge closest to your home address, so make sure to research the Elk Lodges in your area before you apply. Eligibility: US high school seniors who plan to attend a four-year US college Deadline: November 5, 2019 at :59 PM Gates Scholarship The Gates Scholarship aims to help scholastically-outstanding minority high school seniors reach their full potential. 300 students each year receive a scholarship covering the full cost of attendance (including tuition, fees, room, board, books, and transportation) that is not already covered by other financial aid and expected family contribution. Read more about the Gates Scholarship and how to win it here. Eligibility: US minority high school seniors who are Pell-eligible (Pelligible?) and have a minimum cumulative weighted GPA of 3.3 on a 4.0 scale (or equivalent) Deadline: September 15, 2019 These next scholarships are unique- just like every student applicant! Specialty Scholarships The following scholarship programs are national awards that target students who have specific or unique interests or achievements. Whether you're the next president of the SPCA or even the USA, you should be able to find a specialty scholarship that's perfect for you! CIA Undergraduate Scholars Program This program offers more than just a scholarship- if you're selected as a winner, you'll become a part of a pretty unique internship program. Interns work at the CIA during summer breaks and also get an annual salary (with benefits) and an annual scholarship award of up to $18,000. You must demonstrate financial need to qualify. Income eligibility ceilings are $70,000 for a family of four or fewer, and $80,000 for a family of five or more. Eligibility: High school seniors Deadline: Likely spring 2020, with applications opening in early 2020 Vegetarian Resource Group Scholarship Are you a proud vegetarian? This might seem like a niche award, but the scholarship is very real! Applicants are judged on their "compassion, courage, and a strong commitment to promoting a peaceful world through a vegetarian diet/lifestyle." If you've promoted vegetarianism at school or in your community, you'll likely be a strong candidate for this scholarship. The first-place winner receives $10,000, and two runners-up each receive $5,000. Eligibility: Graduating high schoolseniors Deadline: February 20, 2020 Davidson Fellowship Scholarships Do you have an extraordinary achievement you're particularly proud of? This scholarship is for students who have completed an impressive piece of work in the fields ofscience, technology, engineering, math, literature, music, or philosophy. Scholarship requirements differ based on the type of project, with awards ranging from $10,000 to $50,000. Eligibility: US citizens or permanent residents 18 years of age and under Deadline: Likely February, 2020 AXA Achievement Scholarship This scholarship targets students who have empowered society through achievements that mitigate risk. This idea can be interpreted pretty broadly, so spend some time figuring out what risk means to you and whether you've participated in making the world a safer place through any of your activities. In 2018, more than 300 students representing all 50 states; Washington, DC; and Puerto Rico received one-time scholarships in increments of $2,500, $10,000, or $25,000, and the winners' schools will also receive $1,000 for every student who wins a scholarship. Eligibility: High school seniors who will attend college in 2020-21 Deadline: Likely late 2019 William Randolph Hearst Foundations US Senate Youth Program If you're passionate about public service, this is the scholarship for you. The Senate Youth Program targets students who participate in their high school student government and plan to study history or political science in college. Applicants are judged on their leadership skills, academic performance, community involvement, and extracurricular activities. Each winner will receive a $10,000 award in addition to an all-expenses-paid educational week in Washington, DC, in March 2020. Eligibility: High school juniors and seniors Deadline: Varies depending on state but is typically in October Higher education costs in the United States have been skyrocketing for the last 20 years, but it's still possible to get a great education without breaking the bank. Learn how you can maximize the quality of your college education while minimizing costs with our six-hour online course. Tips here, get your tips here! Making the Most of Your Scholarship Applications: 3 Key Tips If you're going to go through all the work of submitting a scholarship application, then you want to make sure you have the best chances possible of winning awards. The following three tips will help you submit the greatest number of successful scholarship applications possible. #1: Do Your Own Research As you've probably noticed, many of the above scholarships are fairly generous national awards that'll likely be quite competitive. Unfortunately, you could be a strong applicant for many of these scholarships and still not win a big award. So what's a student to do? The reality is that there are countless scholarship programs out there that might be really good fits for your interests, location, background, identity, etc. The more niche a scholarship program is, the better chances you'll have of winning an award (if you're a qualified applicant, that is). So do some research on scholarships programs that operate in your area or are offered to students with your particular interests, experiences, skills, or passions. The Ronald McDonald House Charities scholarships are a good place to start. You can also pay a visit to your guidance counselor who should have more information on local scholarships. In addition, you could branch out on your own by searching online for scholarships in your area. If you have a particular talent, skill, or interest, look for scholarships that are offered to students based on those criteria. #2: Apply Broadly Applying for scholarships- like applying to colleges- is, in part, a numbers game. You wouldn't apply to just one school if you wanted to optimize your chances of getting into a great college, would you? Many scholarship applications ask similar questions and require similar information, so if you apply to one program, you might as well apply to a bunch. It's free to apply for most scholarships anyway- all it takes is a few hours of your time. Finally, take advantage of applications that submit you for consideration for many scholarship awards, such as the Horatio Alger Scholarship mentioned above. #3: Make Note of Deadlines Scholarship applications are all over the place- there's no defined "scholarship season" for submission deadlines, but many are due before college application deadlines. As such, it's better to start your scholarship search sooner rather than later so you don't miss out on any great opportunities. The summer before your senior year is a good time to start making note of programs that you're interested in. Keep track of application deadlines by maintaining a spreadsheet that you update regularly. This is especially helpful if applications require you to ask for letters of recommendation; you can make sure to give teachers and mentors plenty of advance notice to write you a letter. What's Next? Want to get a head start on scoping out scholarships? Then check out our comprehensive guides to winning some of the most competitive national scholarships available, including the Gates Scholarship, the Coca-Cola Scholarship, the Walmart Scholarships, and the McDonald's Scholarships. Looking for scholarships with low-hassle applications? Our article on the easiest scholarships to apply for will give you a great starting list. Wondering if you can get a scholarship for something like being left-handed? Learn more about the weirdest scholarships you can win here. Need more help with your scholarship search? 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Analyze a Category of Advertisements Essay Example | Topics and Well Written Essays - 1750 words

Analyze a Category of Advertisements - Essay Example Multiple methods of advertising reaches out to the most people possible. To determine whether these marketing tactics work, a return on the dollar ratio is calculated by each company's marketing team. When looking for certain advertisements to categorize together, it was easy to see that many of them are somewhat similar depending on the product. Fragrance advertisements all look the same with any celebrity aiming to make a dollar has a fragrance line up and coming. Celebrities are also used to endorse a wide variety of products of anything from make up with spokespeople such as Drew Barrymore and Ellen DeGeneres to tennis shoes endorsed by popular athletes such as Michael Jordan. When trying to evaluate which genre of advertising to choose to analyze, I decided upon weight loss program advertisements. This includes weight loss supplements and dieting programs and can even combine that with fitness programs that guarantee that people will get ripped bodies in just a matter of a few m onths. The many avenues for advertising include billboards, television, radio, mobile advertisements, online advertising and print advertisements in newspapers and magazines. When analyzing weight loss program advertisements, various products are marketed on virtually every avenue. The products range from crash diets and magic pills to lifestyle changing diets and workout regimens. For this genre, the marketing processes are all across the board, targeting a variety of people. As Americans, with obesity on the rise, many of these weight loss programs can appeal to a variety of different audiences. However, they are all effective in their own way, appealing to audiences of different ages and both male and female either for an instant weight loss change or one that is more gradual and requires discipline. One advertisement that I have seen rather frequently is one that appears in many celebrity gossip magazines. The product is NV and it promises the product buyer that a person can dro p one jean size in two weeks. The advertisement is endorsed by former Playboy bunny and ex-girlfriend of Hugh Hefner, Holly Madison. She can be categorized herself as a 30-something year old bombshell. Already thin, the advertisement shows Holly Madison heading to a grocery store in an already too tight shirt with a little bit of belly flab hanging out. In the advertisement, it has her own caption written stating that she looked awful in that picture and after using NV got her body back. She is then pictured looking slim and glamorous and the product is called one that acts fast and that it is one of Hollywood's secrets of the stars who need to lose weight immediately. The advertisement prominently displays Holly Madison's hot new body after using a weight loss product and also shows a smaller photo of the actual product. It advertises which major chain retailers that the product can be found and also gives a web address for those looking at the advertisement and says that a person may be able to try a bottle for free. While flipping through other magazines of this same type, celebrity gossip, the same advertisement can be found throughout. Some of them are single spreads and some are even a full three pages of full color advertisements showing the beauty and glamour of being able able to drop weight fast just like the celebrities do. Readers of this type of magazine are typically female and based on the

Public Safety Debate Essay Example | Topics and Well Written Essays - 1750 words - 1

Public Safety Debate - Essay Example In the novel, The Prince, Machiavelli implies that the state holds all authority. This Machiavellian perspective explicitly argues that all morality, power and natural law should be controlled by the rulers of the state, in the interests of national security and the continuance of the rulers’ power. In the essay, â€Å"On Liberty† John Stuart Mill suggests that â€Å"The only purpose for which power can rightfully be exercised over any member of a civilized community against his will is to prevent harm to others† (John Stuart Mill in Hart, 1963:4-5). Could the purpose of law be as simply stated as: a set of rules to protect society and the individuals within it, and always the safety of the society is more important than that of the individual? In the world’s largest democracy, where human rights principles are constitutionally entrenched, the prioritization of the community over the individual can undoubtedly be seriously questioned. Whether there is moral justification for a law or a security-related need for a law, there has to be widespread agreement within a community or society which recognizes that law (Hart, 1994: 258). Individuals within a society must recognize, acknowledge the validity of, and agree to abide by a law. In the debate over whether public safety is more important than civil rights in the United States of America (US), such questions about the nature of the law, the validity of laws, and the need for community security of the population must be addressed. In at least four instances, forming the basis of the thesis of this paper, the conflict between civil rights and laws enacted to promote national security is notable. In the light of democratic principles, is it justifiable to remove one person’s rights for the presumed greater good? At any given time, certain acts may be seen as immoral, or threatening to the greater good.

Chuck Berry and Teenage Culture in the 1950s Essay -- Biography Bio Mu

Chuck Berry and Teenage Culture in the 1950s Teenagers were a new species at the beginning of the 1950's. Before then, adolescents in America had traditionally gone to work to support their family or to start their own family as soon as they were old enough. However, the years of post-war prosperity and the expansion of suburbia provided teenagers (who were too young to remember the scarcities of the Depression and the war effort) with plenty of leisure time. At the same time, advances in technology made vinyl 45's cheap and easily accessible to both artists and listeners. White teenagers bought up pop hits coming off the Billboard 100, although many who were listening to black radio stations preferred rhythm and blues tunes which were always played by black performers. In fact rhythm and blues was pretty much used as a synonym for black music. Chuck Berry was one of the first black musicians to do well with a white audience. Because of his middle class background, his energetic performing style, and his youth-associated lyrics , Chuck Berry broke through the race barrier and became one of the first "rock stars." Berry became a representative of the teenage generation, even though he recorded his first single at the age of 29. His experience growing up, though he was almost 15 years older than many of his fans, was similar enough to the suburban experience that he could easily identify with the restless attitude of white middle class teens. Berry was "a city kid from St. Louis . . . not rooted in the rural past as were the country blues artists at Chess." (DeWitt, 140) The joys of fast cars, young love, and a rockin' beat that Berry prized as a teenager did not diminish with his age. Berry grew up around East St. Louis. Li... ...ve developed in the way it did, but without teenage fans, Chuck Berry might never have recorded a song. Bibliography Berry, Chuck. Chuck Berry: The Autobiography. New York: Harmony Books, 1987. Chapple, Steve and Rebecca Garofolo. Rock 'n' Roll is Here to Pay. Chicago: Nelson Hall, 1977. Cohodas, Nadine. Spinning Blues into Gold: The Chess Brothers and the Legendary Chess Records. New York: St. Martin's Press, 2000. DeWitt, Howard. Chuck Berry: Rock 'n' Roll Music. Freemont, CA: Horizon Books, 1981. Halberstam, David. The Fifties. New York: Villard Books, 1993. Hendler, Herb. Year by Year in the Rock Era. London: Greenwood Press, 1983. Reese, Krista. Chuck Berry: Mr. Rock and Roll. London: Proteus Books, 1982. Rudolph, Dietmar. A Collector's Guide to the Music of Chuck Berry: Lyrics. http://members.tripod.com/~buitendeboot/LYRICS.HTML. 2001.